From Biometrics to Bot-to-Bot Marketing: Key Takeaways from WPP’s Advertising in 2030 Report
Mumbai: WPP Media has released its latest Advertising in 2030 report, an in-depth exploration of how experts across the media, ...
Tag: ads
Survey Reveals 60% of Parents Encounter Age-Inappropriate Ads in Child-Safe Content
New Delhi: In a recent survey conducted by LocalCircles, alarming findings reveal that approximately 60% of parents in India have ...
Platform, content, device and ad load are what make a viewer perceive content as high quality: Study from FreeWheel’s Viewer Experience Lab and NBCUniversal
MUMBAI: FreeWheel, a global technology platform for the television advertising industry, and NBCUniversal have released the findings of a new ...
Ads do not exert control over the purchasing decisions of Gen Z: Hunch pol
Mumbai: In today's hyper-connected world, brands employ various marketing strategies to capture the attention of consumers. With their immense purchasing ...
