Union Budget 2026: Digital Media, AI and the Creator Economy Seek Policy Clarity Over Platitudes
As India heads into Union Budget 2026, leaders across digital media, advertising, creator economy, AI, and communications are united on ...
Tag: Ad:Tech
Celebrating the Future of Marketing: ad:tech New Delhi’s Honours Awards recognize tech innovators shaping the advertising landscape
New Delhi : The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological ...
It’s time to standardize attention metrics in digital advertising
For over a decade, the digital advertising industry has been revolutionized by AdTech innovations focused on improving campaign ROI. This ...
In-stream and out-stream videos continue as top revenue sources, showing stronger engagement in VDO.AI’s 2025 Publisher Profitability Report
Mumbai: In-stream and out-stream video formats will maintain their status as top revenue generators with improved engagement and retention metrics. ...
Taboola Hosts India’s First-Ever Open Web Rockstar Awards
New Delhi: Taboola, a leading content discovery platform, hosted the first annual Taboola Rockstar Awards at The Quorum, Gurgaon on ...
Frodoh’s CTV campaign for Jeep featured a video of Bollywood star Hrithik Roshan
MUMBAI: AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with 97% ...
Silverpush elevates Chaitanya Sinha to Vice President – Sales for Southeast Asia markets
Mumbai: Silverpush has elevated Chaitanya Sinha as Vice President of Sales for the Southeast Asia markets. He was holding the ...
Hyperlocal Targeting: The Next Frontier in Location-Based Advertising
In the current world of Advertising Technology (Adtech), one of the key trends that is likely to make a huge ...
Imran Ansari appointed VP – Marketing Transformation & Management Consulting at Accenture
Accenture has named Imran Ansari as its new Vice President – Marketing Transformation (Data Monetization) and Management Consulting. Prior to ...
Digimaze expands global footprint with new offices in London and Pune
Digimaze, an AdTech performance marketing firm, has opened offices in London and Pune. The expansion aims to strengthen business transformation, ...
