Influencer trust hinges on brand association transparency and honesty
The Advertising Standards Council of India (ASCI) released a short report titled ‘Influencer Trust Report’ preceding its Brand Influencer Summit ...
Tag: Advertising
Indian ad spend estimated to grow at 15.5pc in 2023: GroupM TYNY report
GroupM India released its TYNY report today, highlighting the advertising expenditure forecast for 2023. GroupM predicts INR 20,000 crores of ...
#InHerOwnWay: The strength of this woman: Anusha Shetty, Grey Group India
Fair warning: I know I am going to be in a lot of trouble for doing this. So as a ...
The ad man who learnt from ‘The mother of all MBAs’: Prahlad Kakkar
“I am a good storyteller, therefore I am good at what I do – advertising. Great advertising is great storytelling, ...
Adman Bhupal Ramnathkar’s photography exhibition ‘Reflections’ scheduled from 13-19 February
Reflections by Bhupal Ramnathkar is an immersive photography exhibition that has been 40 years in the making. In the 35 ...
ASCI amends existing disclaimer guidelines as consumers find it difficult to understand
The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining claims ...
Hindi movies dominate with more than 40pc share of ad volumes for Movie genre: TAM Report
According to TAM AdEx Report on Rewinding Y 2022 for Movie Genre on TV, 20pc indexed growth in ad volumes ...
Times Prime launches outdoor campaign at Cyber Hub
Times Prime has launched its outdoor campaign at Cyber Hub, Gurgaon showcasing the brand's new offer launches and exclusively curated ...
Ad volumes soar by 2pc on Television Advertising in 2022 compared to 2021: TAM Report
According to TAM AdEx Report on Rewinding year 2022 for Television Advertising, ad volumes increased by 21pc and 26pc in ...
49pc parents choose Edtech platforms based on their advertising: Report
The Advertising Standards Council of India (ASCI) released a comprehensive report on advertising in the education technology sector (EdTech) and ...
