Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix
With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and ...
Tag: Advertising
Maagh Advertising launches IPO on 26 September; offers equity shares at Rs 60
Mumbai-based Maagh Advertising and Marketing Services Limited is coming up with an Initial Public Offer as part of its expansion ...
98 pc of gaming advertisers have increased their spends on mobile gaming app: InMobi Report
With over 9.33 billion mobile games downloaded in 2021 alone, India is the second largest mobile gaming market in the ...
What are the advantages of the advertising industry with the new 5G technology?
In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 150,173 crore across ...
Advertising in IPL didn’t give Swiggy a push to perform well against Zomato: Report
Conducted in a privacy-compliant manner by Bobble AI’s Market Intelligence division, the latest market intelligence report reveals several interesting insights ...
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021
INS members reported a total advertising business of Rs.12,268.03 crores, as against Rs.10,458.28 crores in 2020 for the calendar year ...
Resonant notes, straight from the heart
Ajay Sathyan was three and a half when his parents spotted his connect with music. Formal training in carnatic music ...
Harpic Power Plus 10X Max Clean surges to No. 4 position among Top Brands of week 35
Top Advertisers In the Week 35 of Broadcast Audience Research Council (BARC) India data, Hindustan Unilever Ltd. maintained its top ...
CTV to reach 40 mn Indian households by 2025, reveals study
Interactive Avenues and Matterkind have launched ‘Decoding the Connected TV Ecosystem in India’ – a distinctive Connected TV (CTV) playbook ...
Nigeria bans non-Nigerian models: Good or bad? Will Indian ads drop ‘aspirational’ white skin? Part 1
Nigeria announced a ban – effective 1 October 2022 – on non-Nigerian models and VO artistes in advertising on Nigerian ...
