Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Tag: Advertising
Indian Newspaper Society reports 10.6% ad revenue growth in 2023
New Delhi: The Indian Newspaper Society (INS) has announced a significant achievement in its 85th annual report for 2023-24, revealing ...
Sakshi Naik promoted to Influencer Head – West at ITW Influence
Sakshi Naik has been elevated as Influencer Head (West) at ITW Influence. She previously positioned as Business Manager at the ...
India playing matches saw 90% more ad volumes compared to Non-India playing matches in the ICC T20 WC 2024: TAM Sports
Mumbai: The amount of advertising during the final game of the T20 Cricket World Cup which had taken place in ...
Times OOH wins exclusive Advertising Rights for Mumbai Metro Line 3
Mumbai: Times OOH, an Out-of-Home advertising company, has secured exclusive advertising rights for Mumbai Metro Line 3, further solidifying its ...
Tarun Chaudhary joins Rediffusion as Head of North India
Tarun Chaudhary has joined Rediffusion as Executive Vice President and Head of North India operations. He will be based at ...
Advertising’s future involves immersive experiences connecting deeply with audiences: Laj Salam & Praveen Rajmohan
In 2024, Plainspeak, an independent agency from Kerala, celebrated nine years in operation. Starting in a small Kochi office with ...
Challenges of Diminishing Margins in the Advertising Business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management ...
Tips to Grow Your Business with Business Loans Available on Bajaj Markets
You often need funds to benefit from new opportunities and expand business operations. Business loans available on Bajaj Markets can ...
The Rise of Podcasting: Analyzing Its Impact on Traditional Radio
In recent years, podcasting has surged as a dynamic force in digital media, transforming audio content consumption. While traditional radio ...
