The Rise of Podcasting: Analyzing Its Impact on Traditional Radio
In recent years, podcasting has surged as a dynamic force in digital media, transforming audio content consumption. While traditional radio ...
Tag: Advertising
Advertising Rocks returns to energize Goafest 2024
Following the successful debut, Goafest 2024 reintroduces 'Advertising Rocks' to provide India's Ad, Media, and Marketing professionals a stage for ...
Sociowash bags the creative mandate for inDrive
Mumbai: Integrated advertising agency, Sociowash has secured the creative digital mandate for mobility and urban services platform, inDrive India, which ...
SW Network wins the digital marketing mandate of Antara Senior Care
Sociowash, an Integrated Advertising Agency, won Antara Senior Care's Digital Marketing Mandate in a multi-agency pitch. They will enhance Antara ...
Goafest 2024 unveils theme: ‘The Age of Adaptability’
Mumbai: The Advertising Agencies Association of India (AAAI) and The Advertising Club are excited to reveal the theme for Goafest ...
IPL 2024 first 15 matches: count of categories and advertisers increased by 63% and 26% – TAM
The media research agency TAM has released IPL 17 Advertising Update report which is based on the first 15 matches ...
Advertising, like God, works mysteriously but effectively: Anantha Narayan
"Advertising is like God, nobody knows whether it works - but it works," said Anantha Narayan, Founder of Blue Noodles, ...
The evolution of filmmaking towards driving purposeful narratives for Brands
Brands are transitioning from lengthy explainer narratives to shorter, non-intrusive advertising formats to align with the changing patterns of consumer ...
Ogilvy announces New Leadership for Ogilvy One with Next Generation Service Offering for Designing Relationships
Ogilvy today announces new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Led ...
Time To Be Bowled Over: The Synergy Of The IPL, Mobile Technology, And Advertising
The Indian Premier League (IPL) since its inception in 2008 has become a season of celebration, unity, and unparalleled excitement ...
