Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK ...
Tag: AiNxtGen
The Great Indian Media Convergence: How AI-Powered Addressable TV is Rewriting the Rules of Brand Engagement
Television is not dying. It is evolving. Right before our eyes, in millions of Indian homes, a quiet revolution is ...
Celebrating 50 Years of Sholay: A Timeless Saga That Continues to Ignite Indian Cinema
Introduction: The Enduring Flame of Sholay As the calendar turns to August 15, 2025, a wave of nostalgia, excitement, and ...
Who Is Killing India’s Smaller Broadcasters? The Unholy Alliance Actively Undermining TV’s Diversity
From measurement gaps and agency inertia to digital’s siren call and broadcasters missteps - an industry reckoning and a three‑point ...
