BARC India, Nielsen launch ‘BARC | Nielsen ONE Ads’ to enable unified cross-media advertising measurement
Mumbai: Broadcast Audience Research Council India (BARC India) has partnered with Nielsen to introduce BARC | Nielsen ONE Ads, a ...
Tag: Akhil Parekh
LTV, CTV and mobile audiences overlapped under 5%, adding significantly incremental reach: JioStar–Nielsen Study
Mumbai: In a landmark move for India’s advertising ecosystem, JioStar, in partnership with Nielsen, has released the findings of its ...
