Consumers Anticipate Higher Diwali Spending, Exploring New Brands and Embracing Retail Media: MMA Global India survey
Mumbai: With the festive season nearly upon us MMA Global India did a survey across 186 cities to gauge festive ...
Tag: Amazon Ads
69% of Indian SMBs reported success in using advertising to help them grow their business internationally: Amazon Ads’ SMB research
Mumbai: New research from Amazon Ads shows that Indian small and medium sized businesses (SMBs) are benefitting from the positive ...
Society Tea collaborates with Amazon Ads on an on-box advertising campaign
Mumbai: Society Tea has collaborated with Amazon Ads on an on-box advertising campaign. As part of this campaign, Society Tea ...
AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme ...
GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers
GroupM, WPP’s media investment group, has announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
Canara HSBC Life Insurance teams up with Amazon Ads for on-box advertising campaign
Canara HSBC Life Insurance has collaborated with Amazon Ads for an on-box advertising campaign to promote its latest savings-cum-insurance plan. ...
Digital Consumers in India to grow to 350 million by 2025: Report
150 million Indians currently transact online and this base is expected to grow to 350 million by 2025, states Content ...
