TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming
Mumbai: TAM Sports has expanded its monitoring capabilities to track advertising across linear live broadcast as well as live streaming ...
Tag: Anshu Yardi
IPL evolves into a performance-driven event with programmatic CTV, AI-led creatives, and real-time ROI focus: Anshu Yardi, TAM
The Market Research Society of India (MRSI) held a webinar on 'IPL Advertising: Impact, Evolution & Opportunity – How brands ...
TAM Media unveils RAM in a new avatar
TAM Media, a provider of advanced Media Audience analytics solutions, announced the unveiling of its radio listenership measurement platform – ...
South Side Story – Beyond the report: Digital and traditional are co-existing in the South
JioCinema has been aggressive in the streaming business, the numbers are impressive and the content is free. When it comes ...
South Side Story 2023: South TV ad volume remains constant, ad ex surges 19 pc over 2021
While TV ad volumes remained constant in the four South Indian language markets in 2022 over 2021, the estimated ad ...
TAM Sports launches new dashboard ahead of IPL
TAM Sports, a division of TAM Media Research, has announced the launch of its new dashboard, designed to provide businesses ...
