Opinion: Sorry Layer’r Shot, we ‘wrongly perceived’ your ads
How do you add insult to an already aggrieved audience? Layer’r Shot’s PR team can teach you how. The ‘Statement ...
Tag: ASCi
Mocking gender identity or sexual orientation in Advertising is now a violation of the ASCI Code
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already ...
The business case for positive gender portrayals in advertising is real, say ASCI and Kantar
Mumbai: The Advertising Standards Council of India, and Kantar, the leading data, insights, and consulting firms, have collaborated to release ...
Advertising Standards Council of India elevates Manisha Kapoor as CEO
Manisha Kapoor announced her elevation to Chief Executive Officer (CEO) of the Advertising Standards Council of India (ASCI) in her ...
ASCI takes cognisance of gaming ad violations during IPL broadcast, notifies brands to take corrective action
Mumbai:The Indian Premier League (IPL), the latest edition of which kicked off on March 26, has witnessed high-decibel advertising from ...
ASCI frames guidelines for advertising and promotion of virtual digital assets and services
Mumbai: Even as the Indian government continues to work on the framework for Virtual digital assets, commonly referred to as ...
Digitization and consumer education will be among ASCI’s agenda for 2022
Digitization and consumer education will be among ASCI’s agenda for 2022 By Manisha Kapoor, Secretary General, ASCI 2021 was a ...
Influencer Advertising Guidelines: ASCI screens 5000 posts from influencer handles on guidelines violations
Mumbai: The Advertising Standards Council of India (ASCI) launched the Guidelines for Influencer Advertising in Digital Media on 27th May ...
ASCI’s report uncovers major triggers on what India takes offense to in ads
In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. Given the sensitivity of ...
Viral Pitch is one such platform that provides AI-driven influencer marketing solutions, with the creative insights and aesthetics intact: Sumit Gupta
Viral Pitch is an influencer marketing, research, and analysis platform that represents all the influencer related information for brand’s references. ...
