Mumbai: WPP Media India has launched its new playbook, ‘Beyond Price Tags: The Power of Premiumization in India’s E-commerce Boom’, ...
Mumbai: In a powerful and insightful edition of IAA Conversations, the India Chapter of the International Advertising Association (IAA), in ...
Mumbai: Hero Cycles, in strategic partnership with WPP Media, has officially entered the Guinness World Records for creating the “Largest ...
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...
Mumbai: In June 2024, Amazon acquired MX Player and merged it with miniTV to create Amazon MX Player, a new ...
Mumbai: Britannia Marie Gold has launched Season 2 of its trailblazing reality series Her Start-Up Show, reaffirming its commitment to ...
GroupM ESP, the entertainment and sports division of GroupM India, has unveiled the 12th edition of its flagship industry report, ...
Mumbai: GroupM has launched an innovative influencer-driven campaign in partnership with TotalEnergies Marketing India Pvt. Ltd. (TEMIPL). The campaign, centered ...
Mumbai: GroupM, the media investment group under WPP, has released its latest This Year Next Year (TYNY) advertising forecast, projecting ...
Mumbai: GroupM, WPP's media investment group, in partnership with Forbes India, has announced the third edition of the Top 100 ...
