Solving Ad Repetition Problem in the World’s Fastest-Growing Ad Medium: CTV
Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge: ...
Tag: BEglobal
The Future of Media Planning Must Be Holistic and Screen-Agnostic: Arun Raghav, BEglobal & BEdigitech
Arun Raghav, Founder of BEglobal and BEdigitech, leads an integrated 360-degree digital marketing company headquartered in Dubai, with offices in ...
Real-Time, Real Results: How Connectivity is Transforming Marketing
For the past five years, the digital advertising industry has been preferring "addressability" while planning campaigns. It was the popular ...
The Quality Era will Reshape Indian Digital Advertising says Arun Raghav, Founder of BEglobal
There is a growing concern, that the changes in Indian digital advertising might worsen the ecosystem instead of improving it. ...
It’s time to standardize attention metrics in digital advertising
For over a decade, the digital advertising industry has been revolutionized by AdTech innovations focused on improving campaign ROI. This ...
Data, AI, and Innovation: Shaping the Future of Programmatic
As programmatic advertising continues to evolve at an unmatched pace, maintaining it requires a clear understanding of emerging trends, technological ...
