In 2025, Brands Will Prioritise Humanising Their Image and Building Emotional Connections Through Influencers
Mumbai: In 2025, brands will increasingly focus on humanising their image by using influencers to forge emotional bonds with audiences. ...
Tag: brands
Brand Play in the IPL – Millions for a Logo: Is IPL Jersey Sponsorship Worth the Spend?
Ganapathy Viswanathan In the high-stakes world of Indian cricket, the Indian Premier League (IPL) isn’t just a sporting event — ...
IPL 18 Advertising Sees High Turnover: 23 Categories Drop Off, 24 New Ones Enter – TAM Sports
Mumbai: The Indian Premier League (IPL) continues to reinforce its dominance not just on the pitch but also across commercial ...
Brands value partnerships with sports stars, leading to more high-value associations: GroupM Sporting Nation’s 12th Edition
Mumbai: After an electrifying performance in 2023, athlete endorsements in India have outdone themselves in 2024, registering an impressive 32% ...
JioStar partners with 10 top brands for TATA Women’s Premier League 2025
Mumbai: After the success of the previous seasons, the TATA Women's Premier League (WPL) 2025 is back for its third ...
Navigating Consumer Mindsets: How Brands Can Craft Impactful Messaging During the Holiday Season
For Indian Brands, festive marketing has always been the peak time for leveraging positive consumer sentiment around gifting and splurging ...
AI represents a much bigger opportunity than merely writing copy, generating images, or automating mundane tasks: Chetan Asher, Tonic Worldwide
Tonic Worldwide - a digital-first creative agency was earlier this year recognised at The Shorty Impact Awards 2024. It won ...
Branding shapes advertising, drawing people in with its long-term vision for building relationships, trust, and loyalty: Kunal Vora, ABND
ABND a branding agency was founded in 2010 and has since been at the forefront of building brands that not ...
E-commerce and D2C allows brands equal opportunities for innovation: Raja Chakraborty, Continental Coffee
CCL Products (India) Ltd is a FMCG with a presence in coffee B2C and B2B segments. It exports to 100+ ...
Indians might spend 20% more on November sales for Black Friday: Admitad
MUMBAI: Brands are actively offering festive deals and have already started preparations for Black Friday - every year there is ...
