Criteo Joins OpenAI Advertising Pilot in ChatGPT
Mumbai: Criteo, the global platform connecting the commerce ecosystem, has announced that it is the first advertising technology partner integrating ...
Tag: ChatGPT
ChatGPT to test ads for US users as OpenAI broadens revenue base
Mumbai: OpenAI is preparing to introduce advertising around ChatGPT responses for users in the US, marking a notable shift for ...
If You Blinked, You Missed a Decade: Inside Madison HiveMinds’ 2025 Year-End Note on the New Rules of Digital Marketing
Mumbai: In its year-end note for 2025, Madison HiveMinds argues that the past twelve months compressed nearly a decade of ...
ChatGPT launches its first integrated brand campaign in India, spotlighting voice and local languages
Mumbai: OpenAI has unveiled ChatGPT’s first nationwide integrated brand campaign in India, marking a significant milestone in its long-term commitment ...
Fibe creates an AI-driven ChatGPT bot to provide gamified experience and educate users about fraud prevention
MUMBAI: According to RBI data, India has seen a sharp rise in financial frauds, with bank fraud cases up 27% ...
A.I. poses a threat in love and matchmaking: McAfee study
Mumbai: 77% Indians came across fake profiles/photos that looked AI-generated on dating platform and social media. 26% said they’d talked ...
Bingo Mad Angles wants to know ‘Uss raat kya hua tha’
ITC’s snack brand Bingo Mad Angles launched a recent GenAI campaign asking consumers ‘Uss raat kya hua tha?’ Conceptualised by ...
With its media-tech play, is Network18 setting new standards for media networks?
In response to the rising trend of cross-platform content consumption, Network18 is taking steps to become a media-tech conglomerate by ...
How native ads can help drive awareness, engagement and conversion for brands
The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the ...
The Curious Case of AI Development
Earlier this week, PM Modi called for the adoption of AI tools in the legal profession during the Platinum Jubilee ...
