Building Authentic Brand-Influencer Relationships in a Regulated Environment
It is no surprise that influencer marketing has evolved beyond basic brand recommendations to incorporate sponsored content, strategic product placements, ...
Tag: Coca Cola
Beyond the Tagline: The Art of Crafting Memorable Brand Stories
Ankur Suman, Esteemed Scriptwriter Shares His Insights on Crafting Compelling Brand Taglines with a Fusion of Art and Strategy In ...
Archana Aggarwal moves on from Airtel
Archana Aggarwal, Vice President - Media, has moved on from Airtel. On bidding adieu to Airtel on her LinkedIn handle, ...
Havas bolsters offering in the brand and design area with the launch of the Conran Design Group network
Mumbai: Havas has announced the launch of the Conran Design Group network. This is a new global offering dedicated to ...
Thums Up’s new campaign looks to inspire individuals to tap into their inner strength with an indomitable spirit
Mumbai: Thums Up, the homegrown beverage under Coca-Cola has announced its Toofani campaign, 'Soft Kya Jaane Toofan ka Swaad' featuring ...
MullenLowe Lintas promotes Kaustubh Panat to Creative Director
Kaustubh Panat has been promoted as Creative Director at MullenLowe Lintas. He has previously served as Associate Creative Director at ...
Sejal Jain joins LEGO Group as Senior Global Communications Partner
The LEGO Group appoints Sejal Jain as Senior Global Communications Partner. She has moved on from Ogilvy after a decade ...
MRSI honours Partha Rakshit and Pranesh Mishra with Lifetime Achievement at Golden Key Awards 2023
New Delhi: Market Research Society of India (MRSI) Golden Key Awards 2023 has honoured Partha Rakshit and Pranesh Mishra, two ...
‘Brands need to excel in understanding and utilising regional nuances’
Yes, the festive season brings about the best of Indian Advertising on the below reasons: Socially and culturally, people tend ...
Disney Star unveils lineup of sponsors for ICC World Cup
Disney Star revealed its 26 sponsors - PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, ...
