Tag: Connected TV

New Delhi: In a major relief for consumers and a boost for the electronics and media industries, the GST Council on ...

India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings ...

In the ever-evolving digital landscape, attention span has become the most valuable currency. With an overabundance of content available, it ...

New Delhi: Smart TV viewers are still highly engaged with linear networks, proving the fact that Connected TV (CTV) is ...

Mumbai: Network18 has appointed Shobit Arora as the National Head of Connected TV for its leading channels, CNN-News18, CNBC-TV18, and ...

New Delhi: India TV announces the launch of India TV Speed News, India’s first 24-hour fast news HD channel tailored ...

In recent years, the television advertising landscape has witnessed a remarkable transformation with the advent of addressable TV. Addressable TV, ...

The dynamic changes in how people consume content have created exciting prospects for streaming platforms to connect with audiences in ...

Hindi news channel India TV has launched two dedicated CTV (Connected TV) channels along with its main channel stream, with ...

GroupM has unveiled TYNY mid-year global advertising revenue growth forecast 2023 which is a reviewed version of its 2023 forecast ...