The Psychology of the Pavement: How DOOH Shapes Daily Urban Behaviour Without Us Noticing
Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention ...
Tag: DOOH
The Future of Digital Out-of-Home Advertising: Data, Context & the Human Connection
Stand in a queue at a metro station in Mumbai or walk past a shopping hub in Bengaluru, and you’ll ...
It’s Spotlight debuts in DOOH Space with CP.67 Mall Screen Takeover
Mumbai: It’s Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially made its debut in the outdoor ...
Posterscope’s campaign for Milton looked to make kids being joyous about the new school supplies
Mumbai: Home and kitchenware company Milton in association with Posterscope, recently launched a campaign titled ‘Milton Liya Kya?’. The campaign ...
Dassault Systèmes’ DOOH campaign invites three million Londoners to experience virtual worlds’ impact on real-life
Mumbai: Till 5 May, Piccadilly Circus in London will be illuminated by a massive, 780-square-meter screen showcasing innovations created with ...
Vritti iMedia unveils ‘GeoReach’ to target passengers at bus stations
Digital out-of-home (DOOH) company Vritti iMedia has integrated geofencing technology (GeoReach) across 575 state bus stations across Maharashtra, Gujarat, Karnataka, ...
Nila Spaces rolls out DOOH campaign in Ahmedabad
Nila Spaces, a progressive real estate brand, launched a one-of-its-kind Roadblock DOOH Campaign’ in Ahmedabad. The real estate brand came ...
Global DOOH advertising market to reach $14.3 bn by 2028: Report
The Global Digital Out-of-home (DOOH) Advertising Market size is expected to rise at a market growth of 11.9 pc CAGR ...
Digital Out-of-Home campaigns look powerful drivers of direct action by consumers: Report
GroupM, WPP’s media investment group, announced the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital ...
Laqshya Media Group executes immersive 3D Anamorphic DOOH installation for Tanishq’s latest collection ‘Live a Dream’
Mumbai: Laqshya Media Group, one of the largest comprehensive marketing communications groups in India recently executed India’s first immersive 3D anamorphic installation for Tanishq’s season ...
