The ‘Premiumization’ of Mass FMCG and Why Consumers Are Willing to Pay More for ‘Affordable Luxury’
The ever-evolving landscape of Indian Fast Moving Consumer Goods (FMCG) has been full of surprises. One such surprise is that ...
Tag: Fast Moving Consumer Goods
Subbu Sab Jaanta Hai: Brands of IPL 2020
IPL window has grown extremely popular over these years with more and more brands patronising IPL to promote their brands. ...
