Tag: FMCG

Mumbai: Celebrity endorsements continue to be a cornerstone of Indian television advertising, but 2025 marked a year of recalibration rather ...

Mumbai: Looking ahead, consumer caution is likely to persist, with households remaining constrained by stretched budgets — and they don’t ...

The writing is on the wall. India's FMCG sector, long dominated by legacy giants such as HUL, Nestle, ITC, Reckitt, ...

Mumbai: Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCB), the bottling arm of The Coca-Cola Company in India, has announced the appointment ...

Mumbai: In the high-stakes arena of IPL 2025 advertising, celebrity power continues to reign supreme. The latest Celebrity Endorsement Report from TAM Sports, ...

Surat: iVIPANAN Digital Marketing Services, a Surat-based digital marketing agency, has secured the digital brand-building mandate for Binito Foods, a ...

Mumbai: The Madison Advertising Report 2025 has noted that radio continues to be a cost-effective and impactful advertising medium, especially ...

MUMBAI: Digidarts, a 360° performance marketing agency with over a decade of experience, has secured the digital mandate for Dabur, ...

Mumbai: INDIA TODAY celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped India’s ...

Chennai: Indica, the flagship hair color brand from FMCG giant CavinKare, has launched an innovative digital initiative to further enhance ...