One-Third of Brands to Erode Customer Trust Through Poor AI Self-Service by 2026: Forrester
Singapore: The rapid adoption of generative AI could backfire for many brands, according to Forrester’s latest 2026 B2C Marketing, Customer ...
Tag: Forrester
Forrester Report Highlights How Evolving Privacy Laws Are Reshaping Marketing Strategies
New Delhi: As data protection regulations gain momentum across global markets, a new Forrester report warns that marketing and advertising ...
Forrester names Omnicom Media Group a leader among Global Media Management Service Providers
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), has been named a “Leader” in The Forrester ...
