India’s Women Cricketers: The New Face of Brand Power and Sporting Inspiration
When the Indian women’s cricket team lifted the World Cup trophy recently, it wasn’t just a victory on the field, ...
Tag: Ganapathy Viswanathan
Through Ganapathy Viswanathan’s Eyes: A Farewell to Piyush Pandey, the Man Who Taught India to Dream in Its Own Language
The advertising world came together to bid farewell to Piyush Pandey, the legendary creative mind who shaped Indian advertising for ...
Rohit Sharma’s next innings: Will the “Hitman” still be a brand magnet after the boundary?
India's cricket is at a crossroads. The biggest players of the last ten years, Virat Kohli, Rohit Sharma, and Ravindra ...
Why Tyre Brands are Betting Big on Cricket Sponsorships
The Indian tyre industry has quietly turned into one of the most aggressive advertisers in the country. From MRF’s iconic ...
When Bollywood’s Power Couple Paints in Rival Colours
In the crowded world of celebrity endorsements, it is not unusual to see famous couples fronting big brands. Virat Kohli ...
Ganapathy Viswanathan Chronicles Five Decades of PR in India
Mumbai: Public Relations in India has undergone a remarkable transformation—evolving from a little-known concept in the 1970s to becoming a ...
Why Retired Cricketers Still Score Big with Brands?
Cricket Icons' Enduring Appeal to Fans of the Game: Cricket and celebrity go hand in hand in India, and the ...
Why PR Is the Secret Weapon Behind a Strong Personal Brand
In today’s fast-moving digital world, your personal brand isn’t just a “nice to have” — it’s your reputation. Whether you're ...
Think Like a Modern Marketer: Ambi Parameswaran’s 4-Ingredient Formula for Success
In Marketing Mixology, brand expert and prolific author Ambi Parameswaran presents a straightforward, helpful guide to what truly works in ...
Banking on Change: Vidya Balan Breaks the Glass Ceiling in Financial Endorsements
Male-Dominated Narratives in Banking Ads Walk through any Indian airport, turn the pages of a newspaper, or scroll through a ...
