Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched ...
Tag: Ganapathy Viswanathan
Melting the Competition: How Ice Cream Brands Can Scoop Up the Summer Success?
Summer brings ice cream brands into the spotlight, as the sweltering heat pushes consumers to seek cool and refreshing treats. ...
Reviving the Legacy Brand Luna with a Modern Twist
I was at the agency when the great Chal Meri Luna Campaign was created by Piyush Pandey. A timeless campaign, ...
Roarrr Media & Public Relations turns 10; Welcomes Ganapathy Viswanathan as Chief Mentor
Mumbai: Roarrr Media & Public Relations proudly marks its tenth anniversary, reflecting on a decade of impactful work in communication, ...
There should be mutual respect between journalists and PR Professionals
In the past two decades there has been a paradigm shift in PR industry and we are seeing that today ...
The brand Goafest is growing just bigger & bigger….
I nearly spent over 3 decades in the business of advertising and PR where the advertising awards has been happening ...
Advertising veteran Aurobindo Mohanty passes away
Advertising veteran Aurobindo Mohanty passed away. Mohanty had worked with HTA, Clarion, Karishma (Lintas Group) and with Mudra Group across ...
