ABFRL taps Gen Z with the launch of OWND! fashion brand
New Delhi: Aditya Birla Fashion and Retail Ltd. (ABFRL) today unveiled OWND!, a bold new fashion brand created for India’s ...
Tag: Gen Z
78% of Gen Z in India say encouraging AI experimentation would improve visual fluency: Canva Study
Mumbai: Canva has released its annual State of Visual Communication Report, revealing a widening gap between how younger generations prefer ...
India Today Group’s MO Unveils Gen Z’s Boldest Podcast – Secret Lives of Teenagers: Swiggy comes on board as Presenting Partner
New Delhi : MO (India Today Group’s GenZ brand) today launched a disruptive new Insta First series, Secret Lives of ...
Gen Z is not just a target audience—they’re core to Spotify India’s existence: Amarjit Singh Batra at Goafest 2025
Gen Z is not just a target audience—they're core to Spotify India’s existence: Amarjit Singh Batra at Goafest 2025 MUMBAI: ...
66% of Gen Z prefer online shopping over in-store experiences, making digital presence vital for brands: Sciative Report
New Delhi: In an evolving retail ecosystem, a new report by pricing intelligence company Sciative Solutions highlights a dramatic shift ...
Thomas Cook India ropes in Kartik Aaryan as Brand Ambassador for Foreign Exchange Business
Mumbai: India’s outbound travel is being significantly shaped by millennials and Gen Z, who prioritize travel in their spending habits. ...
The Indian Garage Co. Joins Forces with Warner Bros. Discovery to launch Trendy Fashion with a nostalgic twist
Bengaluru: The Indian Garage Co. (TIGC), one of India’s leading homegrown fast-fashion D2C brands, has teamed up with Warner Bros. ...
Redefining Remembrance: How Millennials and Gen Z Are Embracing Digital Memorials
When I began this journey, my purpose was clear—to transform how we remember and celebrate those we've lost. Memorials should ...
Short-form content’s rise, an active viewing need, and up-to-date info desires make the second screen essential for Gen Z and Millennial sports fans: FIFS-Deloitte Report
Mumbai: Second screens and connected devices have driven all-around engagement with various forms of content and interactive features says a ...
Gen Z is taking control of their healthcare despite a frustrating system: Burson Study
MUMBAI: Gen Z is taking control of their healthcare despite a frustrating system. They're proactive and hungry for information. In ...
