Padel’s TV viewership potential set to captivate Indian and Global audiences: Aditya Khanna
India held its first-ever international Padel tournament, the CUPRA FIP Tour, with the FIP Promotion India Padel Open, from 21-24 ...
Tag: Gen Z
Fastrack ventures into Premium Mass Fragrance Market with latest perfume range
Bangalore: Fastrack, a youth fashion brand, has announced its entry into the premium mass fragrance market with the launch of ...
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Breezer has transitioned from being a drink to a fun lifestyle brand, capturing 90% of the RTD market: Ayaesha Gooptu
Breezer had a Playzone experience at the Cherry Blossom Festival in Shillong. The event took place on November 15th and ...
Axis Bank’s ‘Dil Se Open’ campaign highlights employee commitment to financial support across 5,577 branches
MUMBAI: Axis Bank has launched the next chapter in its acclaimed ‘Dil Se Open’ campaign. This latest iteration, ‘har raah ...
Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report
MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as ...
We prioritize narratives that connect with younger generations, blending lifestyle, technology, and sustainability in our projects: Rajat Bokolia, Assotech Group
Rajat Bokolia is a seasoned marketing leader with over 18 years of experience spanning both global and domestic markets. As ...
Brand sampling is a key strategy for companies to understand how well their products resonate with students: Sri Charan Lakkaraju, Student Tribe
Student Tribe is a student community platform, dedicated to empowering students from tier two and tier three colleges who often ...
TVS Raider launches bold new campaign ‘Call of the Wicked’
Mumbai: TVS Raider has unveiled an new integrated campaign titled ‘Call of the Wicked,’ inviting riders to unleash their inner ...
Beyond the last-minute rush seen in most shoppers, typically associated with festive sales, Gen Z is all about planning: Assiduus
MUMBAI: Gen Z often called the 'swipe-up generation', is rewriting the rules of online shopping. They’re at the forefront of ...
