Travellers sought meaningful experiences, with affordability and sustainability driving decisions in 2024: Atlys
MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of ...
Tag: Gen Z
Youthbeat and Bhuvan Bam collaborate with Myntra’s FWD to set new Gen Z Fashion Trends
Mumbai: Youthbeat, the youth marketing vertical of SW Network, has joined forces with Myntra’s Gen Z-centric clothing brand, FWD, to ...
The Sleep Company’s #RetireMemoryFoam campaign aims to raise awareness and urges consumers to upgrade their sleep with Gen Z SmartGRID technology
MUMBAI: For six decades, the world has embraced countless technological advancements, yet millions of consumers still rely on 58-year-old memory ...
Padel’s TV viewership potential set to captivate Indian and Global audiences: Aditya Khanna
India held its first-ever international Padel tournament, the CUPRA FIP Tour, with the FIP Promotion India Padel Open, from 21-24 ...
Fastrack ventures into Premium Mass Fragrance Market with latest perfume range
Bangalore: Fastrack, a youth fashion brand, has announced its entry into the premium mass fragrance market with the launch of ...
Brands must recenter narratives on culture and people in 2025: Kantar
MUMBAI: Post Covid the urban middle class, once the cornerstone of the consumer goods market, has become the smallest cohort. ...
Breezer has transitioned from being a drink to a fun lifestyle brand, capturing 90% of the RTD market: Ayaesha Gooptu
Breezer had a Playzone experience at the Cherry Blossom Festival in Shillong. The event took place on November 15th and ...
Axis Bank’s ‘Dil Se Open’ campaign highlights employee commitment to financial support across 5,577 branches
MUMBAI: Axis Bank has launched the next chapter in its acclaimed ‘Dil Se Open’ campaign. This latest iteration, ‘har raah ...
Gen Z prefers frequent small purchases, whereas Gen Y and Gen X combine regular transactions with significant buys in key categories: Dentsu, Phone Pe Report
MUMBAI: Each generation displays unique shopping and spending habits shaped by lifestyle choices and economic influences. Younger consumers, such as ...
We prioritize narratives that connect with younger generations, blending lifestyle, technology, and sustainability in our projects: Rajat Bokolia, Assotech Group
Rajat Bokolia is a seasoned marketing leader with over 18 years of experience spanning both global and domestic markets. As ...
