Crocs invites Gen Z to embrace their authentic, festive style through the ‘Share the Joy’ campaign
MUMBAI: Crocs, a global footwear brand is embracing the festive spirit with the launch of its ‘Share the Joy’ campaign, ...
Tag: GenZ
Astroyogi’s ‘#Gyaani Toh Bahut Hai, Par Yogi Sirf Ek’ Campaign: Guiding Gen Z in Life’s Big Decisions
New Delhi: Astroyogi, an Astrotech platform, has launched a new digital campaign featuring three short videos with the tagline "#Gyaani ...
Maa launches Emoji-inspired packs on World Emoji Day
Mumbai: To celebrate World Emoji Day, Maa, a fruit-based drink from CavinKare, has announced the launch of special emoji-themed packs. ...
McDonald’s India’s McSavers+ campaign challenges conventional value norms with the tagline ‘It Doesn’t Add Up.’
Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld has launched its McSavers+ campaign. The aim is ...
Tinder’s ‘Every Single Vote Counts’ awareness campaign encourages first-time daters to become first-time voters
India: Tinder, the world’s most popular app for meeting new people, launches a ‘Every Single Vote Counts’ awareness campaign in India in ...
GenZ values Diversity, Inclusivity, Agility, and Rootedness in India: NIQ Study
Mumbai: 1 in 4 GenZ consumers in urban India invests in self-growth, NIQ India, which works in the area of ...
The young and the restless GenZ: Impermanence inbuilt, but grounded in their own way
Born-with-the-net GenZ was in focus at a webinar conducted by the Market Research Society of India (MRSI) on 14 June ...
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The ...
CNBC-TV18 launches sub-brand ‘Next Gen’ targeting GenZ Audience
CNBC-TV18, a business news channel, is expanding its brand reach with the launch of a sub-brand named CNBC-TV18 Next Gen. ...
Prescience 2023: Gamers will become the most sought-after influencers in the coming year – Animesh Agarwal, 8bit Creatives
In many respects, 2022 was a milestone year for the Esports industry. In addition to the significant return of on-site ...
