GroupM releases new global report ‘The Great Shift 2020’
Mumbai: The COVID pandemic, as it has with nearly every other business around the world, has completely upended the way ...
Tag: GroupM
Zeotap lands additional $18.5M from SignalFire’s Breakout Fund to extend Series C to $60.5M
Bengaluru: Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced today it ...
GroupM Launches Supply Path Optimization Initiative to inject transparency into programmatic buying process
Mumbai: GroupM announced the launch of a supply path optimization project to give brands and advertisers across the Asia Pacific region ...
Facebook and GroupM Launch Media Playbook to Help Brands Reimagine Media Strategies & Unlock Growth
Mumbai: GroupM and Facebook have come together to launch an industry-first media playbook for advertisers and marketers to adapt to ...
GroupM’s Essence names T. Gangadhar as APAC CEO
International: Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of T. ...
Essence brings Bollywood actress Vidya Balan as mathematical genius Shakuntala Devi to Vedantu’s MasterTalks with Achievers series
Bengaluru: Essence, a global data and measurement-driven media agency which is part of GroupM, today announced its collaboration with live ...
GroupM’s INCA welcomes “Sophia the Robot” to its network of influencers in her first agency ambassadorship
New Delhi: INCA, GroupM’s brand-safe influencer marketing solution, has struck a partnership with Hanson Robotics, creator of Sophia, ‘the world’s ...
GroupM issues Category-Specific Brand Safety Guidance for Marketers
New York: A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for ...
At Wavemaker we positively provoke our clients and that provocation is equally true whether it is in good times or bad: Kishan Kumar Shyamalan, Vice-President, Wavemaker India
It has been 50+ days since the country went into lockdown mode due to the pandemic. The lockdown is in ...
Ad Club Bangalore hosts successful webinar on how brands should communicate during and after Covid-19
The Advertising Club, Bangalore organized a webinar on April 22, 2020, which focused on how brands should communicate during and ...
