VDM can uplift ad preference up to 123 points vs. a 100-point average: WARC
Mumbai: WARC, in partnership with Aletheia Marketing and Media and LIONS Advisory, has unveiled groundbreaking new research titled “Unlocking the ...
Tag: Imaad Ahmed
72% of consumers incorporate brands into their rituals at least some of the time: WARC Advisory and MSQ’s whitepaper
Mumbai: 72% of consumers incorporate brands into their rituals at least some of the time, and 39% feel more positively ...
