In 2025, Brands Will Prioritise Humanising Their Image and Building Emotional Connections Through Influencers
Mumbai: In 2025, brands will increasingly focus on humanising their image by using influencers to forge emotional bonds with audiences. ...
Tag: India Influencer Marketing Report 2025
Importance of Influencer Marketing Grows in the B2B Space: WPP-Kantar Report
Mumbai: While influencer marketing has traditionally been dominated by B2C (business-to-consumer) campaigns, 2024 has seen a notable surge in B2B influencer ...
Influencer Marketing Is No Longer Just About ‘Who’ or ‘Where’—It’s About How
Mumbai: The India Influencer Marketing Report 2025 by WPP Media’s The Goat Agency, in collaboration with Kantar, has been launched—offering ...
92% of Indian Brands Scale Up Influencer Marketing as It Becomes a Core Marketing Pillar
Mumbai: In 2024, Indians spent nearly 50% of their mobile screen time browsing social media. While celebrities from the worlds ...
