Influencer Marketing Playbook Archives

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report

December 19, 2025

Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform ...

Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook

December 18, 2025

Mumbai: The influencer marketing industry is entering a phase of strategic consolidation, with brands prioritising ROI-led models and creators gravitating ...

Tag: Influencer Marketing Playbook

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report

Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook

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