TDS on influencer freebies: Move recognises creator economy, enforceability in question
With effect from 1st July 2022, a new Income Tax provision demands that a 10-pc tax is deducted at source ...
Tag: Influencer Marketing
Only 2.1 pc Gen-Z follow celebrities, 97.9 pc pick influencers: OMG Content Study
Only 2.1 pc Gen-Z individuals (born 1997-2012) follow celebrities, while 97.9 pc follow influencers, according to a comparative data study ...
How influencers across all categories are slowly becoming brands?
According to the INCA India Influencer Report, the influencer marketing industry is expected to grow by 25 per cent annually ...
Decoding the changing role of brand communications in the era of Digital influencers
With the fast expanse of internet and access to smartphones there has been a burst in social media. It has ...
Elon Musk’s Twitter Buy: Impact on Influencer Marketing
US billionaire Elon Musk acquired the microblogging site Twitter last week for $44 billion, one of the largest buyouts in ...
How Brands Should Invest in Conceptual Branding and Content Agencies to Amplify Their Reach
A Branding and Content Agency needs to educate their clients how they can help them grow. Clients are usually in ...
Soch Group onboards Glad U Came agency as its PR and Communications partner
Mumbai: Glad U Came bags PR and communication mandate for Soch Group for their ventures This Or That and Not ...
The Push for Transparency in Influencer Marketing has Three Faces
The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump, while noticeable, was not noteworthy. ...
Understanding ROI in Influencer marketing on social media
In the present times, businesses and brands are always on the lookout for creative ways to connect with their customers. ...
Influencer Marketing Platform Qoruz launches special D2C Centric Solutions
Mumbai: When it comes to consumer products in the Indian market, the landscape had been dominated by FMCG majors for ...
