Instagram Reels leads with ~33% higher creator engagement than other platforms
Mumbai: Social media has cemented itself as India’s go-to destination for entertainment and content consumption, cutting across age groups, genres, ...
Tag: Instagram Reels
How AI-Powered Influencer Marketing Platforms Are Empowering Regional Influencers
The rise of regional content is not just a trend it's a transformation. As digital access deepens across India's non-metro ...
Can reborn Instagram Threads capitalise on Twitter’s pay push to become micro-blogging leader?
Instagram Threads – the Twitter competitor from Meta is expected to launch on July 6, 2023. Meta has listed Threads ...
IAS rolls out ad measurement tools for Facebook and Instagram Reels
Integral Ad Science, a global media measurement and optimisation platform, announced that it has rolled out ad measurement tools for ...
Instagram Reels within a year has garnered record eyeballs and it’s a boon to content creators: Experts
On 9th July 2020 at 7:00 PM IST Instagram in India launched a 15-second video creating feature known as Reels; ...
TikTok ban & Instagram likely to become new digital home: Irfan Khan, Partner, Yaap Digital
Uncertainty and perplexity dominate TikTok’s future after an explosive growth in the Indian market. It is amongst the 59 Chinese ...
Instagram REELS a game changer?
The world is changing as we speak; the global pandemic has in fact changed the way we live now. The ...
Indian alternatives to Tik-Tok need to innovate and differentiate to beat Instagram Reels: Experts
Mumbai: The ban imposed by the Indian Government on the supremely popular short-form video creator application TikTok, was not well ...
