Local brands capture 79% of APAC FMCG value share: Worldpanel by Numerator
Mumbai: Local brands across Asia Pacific (APAC) now account for nearly 79% of FMCG value share, up from 74% a ...
Tag: K. Ramakrishnan
TV Provides 3–4× Higher Exclusive Reach Than Digital Video Platforms: Worldpanel–SYNCMedia Study
Mumbai: Worldpanel India, part of Kantar, in partnership with SYNCMedia, has launched India’s first deterministic, single-source, cross-platform attribution framework—marking a ...
Health Becomes FMCG’s Growth Engine as Wellness Products Cross ₹63,000 Cr in India: Worldpanel
Mumbai: Health has emerged as one of the strongest drivers of growth in India’s fast-moving consumer goods (FMCG) sector, according ...
Premiumisation in FMCG: From Urban Elites to Rural Aspirants, India Redefines Consumption
Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely ...
Numerator unveils ‘Worldpanel by Numerator’ to reflect global first-party consumer data ambitions
Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a ...
Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in ...
Market Research Society of India adopts, implements its latest Socio-economic Classification System ISEC
Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification ...
40 pc cosmetic shoppers buy online, only 7 pc exclusively: Inaugural Kantar Cosmetic Panel report
Marketing data and analytics company Kantar has announced the launch of a Cosmetic Panel – a continuous tracking system born ...
‘Pace of change is leading to a lot of volatility, especially in corporations’
‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market ...
Parle ‘Most Chosen’ in-home FMCG brand for 11th successive year: Kantar Footprint Report 2023
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
