Health Becomes FMCG’s Growth Engine as Wellness Products Cross ₹63,000 Cr in India: Worldpanel
Mumbai: Health has emerged as one of the strongest drivers of growth in India’s fast-moving consumer goods (FMCG) sector, according ...
Tag: K. Ramakrishnan
Premiumisation in FMCG: From Urban Elites to Rural Aspirants, India Redefines Consumption
Premiumisation in India’s fast-moving consumer goods (FMCG) market has taken an interesting turn. After a brief slowdown in 2024—driven largely ...
Numerator unveils ‘Worldpanel by Numerator’ to reflect global first-party consumer data ambitions
Mumbai: Numerator, a leading data and technology company serving the market research sector, has officially launched Worldpanel by Numerator, a ...
Parle is the most chosen in-home FMCG brand for a record 12th year in a row; Britannia leads in the OOH FMCG brand ranking: Kantar Brand Footprint India 2024 Report
Mumbai: Parle is the most chosen in-home FMCG brand for a record 12th year in a row. Britannia leads in ...
Market Research Society of India adopts, implements its latest Socio-economic Classification System ISEC
Market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification ...
40 pc cosmetic shoppers buy online, only 7 pc exclusively: Inaugural Kantar Cosmetic Panel report
Marketing data and analytics company Kantar has announced the launch of a Cosmetic Panel – a continuous tracking system born ...
‘Pace of change is leading to a lot of volatility, especially in corporations’
‘Taming the choppy waters: Lessons from the world of brands’ was the theme for a discussion at MRSI’s Annual Market ...
Parle ‘Most Chosen’ in-home FMCG brand for 11th successive year: Kantar Footprint Report 2023
Marketing data and analytics company Kantar revealed findings from the 11th edition of its annual Brand Footprint India report to ...
Straight Talk: Mobile online, groceries offline – How demographics define buying channels in South India
The Hindi heartland of India has a similarity with Tamil Nadu. When households in both markets buy FMCG products, they ...
Parle is India’s Most Chosen FMCG Brand for a record 10th year in a row: Kantar Brand Footprint India Report
Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen ...
