Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge
Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced ...
Tag: Karthik Rao
Nielsen inaugurates new offices in Mumbai and Bengaluru to expand operations
Bengaluru: Nielsen has inaugurated its new offices in Mumbai and Bengaluru, reinforcing its commitment to expansion, tech innovation, and operational ...
Paramount and Nielsen ink multi-year deal to enhance audience measurement across platforms
Mumbai: Paramount Global and Nielsen have signed a new, multi-year agreement to continue their long-standing partnership. This deal, effective immediately, ...
Nielsen’s Big Data + Panel National TV Measurement receives accreditation from MRC
Mumbai: In a groundbreaking milestone for the media industry, the Media Rating Council (MRC) has officially accredited Nielsen's Big Data ...
Nielsen ONE Ads to offer deduplicated view of ads and content across screens
Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide on ...
