Landing Page: MIB Plans Watermark Reform to Clean Up TRPs, Cable Industry Faces Revenue Hit
New Delhi: In what could mark a pivotal shift in how India’s television viewership is measured, the Ministry of Information ...
Tag: Landing Page.
Govt Moves to End Landing-Page Influence in TV Ratings; MIB Draft Bars Inflated TRP Counts
New Delhi: The government has proposed amendments to the Policy Guidelines for Television Rating Agencies in India that would bar ...
Landing Page is just a marketing tool like shelf space: Experts
A few days back, one of the leading broadcasters in the country Zee Media has quit from Broadcast Audience Research ...
Is landing page a fair marketing tool? Should everything be ‘fair’ in news channels’ war?
Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for ...
The landing page lands BARC in a soup, again
A five month-old channel and new entrant to the BARC rating charts in the Tamil news genre emerged the market ...
