Will digital ad revenue overtake that on linear TV in IPL 2023?
It’s Star Sports versus Jio Cinema. Or linear TV versus OTT. Whichever way one looks at it, it’s war. Indian ...
Tag: Lloyd Mathias
Can Engage One Soul replicate CK One’s success?
Gender neutrality seems to be ‘in’. Be it fashion or fragrances, it is no more taboo among brands and consumers. ...
‘Air India needs to rework on its customer centricity’
Air India was in the news for all wrong reasons, again. This time, for inaction against unruly behaviour of the ...
Crossfire: Did Vim’s ‘Black’ adventure misfire?
#VimBlack was trending and not for the right reasons. The HUL dishwash brand meant to say that men sharing the ...
Nigeria bans non-Nigerian models: Good or bad? Will Indian ads drop ‘aspirational’ white skin? Part 1
Nigeria announced a ban – effective 1 October 2022 – on non-Nigerian models and VO artistes in advertising on Nigerian ...
Will spiralling costs of cinema tickets drive people further to OTTs?
Multiplex chain PVR raised ticket prices by 23pc citing inflation, cost of labour, and redevelopment costs, according to a report ...
Has the edtech bubble burst?
Edtech companies are on a layoff spree. The reopening of schools post pandemic has had an adverse effect on the ...
Will Titans win elevate Pandya’s endorsement arc?
Hardik Pandya could seemingly do nothing wrong this IPL, leading debutante team Gujarat Titans to a title win. Dhruv Jha, ...
Layoffs and startups: Par for the course?
Indian startups are on a lay-off spree. Reportedly, more than 8,000 start-up employees have been sacked since the beginning of ...
