India’s Ad Market to Reach ₹1.74 Lakh Crore in 2026 with 64% Digital: Madison
Mumbai: India’s advertising ecosystem has crossed a decisive structural milestone, with digital now accounting for 60% of the country’s total ...
Tag: Madison
Nick x Fevicreate Idea Labs Secures Top Honors at ANN Awards 2024
National: Fevicreate Idea Labs, Pidilite's annual art and craft competition in partnership with Nick, won the prestigious ANN Award for ...
How Independent Advertising Agencies are Thriving in an Industry Dominated by Big Advertising MNCs/Networked Agencies
Indian owned independent ad agencies are not a recent phenomenon. Since the early & mid part of the twentieth century, ...
Atomberg to partner with BCCI till 2026
Home appliance manufacturer Atomberg Technologies has partnered with the Board of Control for Cricket in India (BCCI). The deal was ...
Abbys at Goafest 2023: Mindshare is Tech, Mobile Specialist Agency of the Year; Leo Burnett takes top Digital honour
Mindshare took home the Technology and Mobile Specialist Agency of the Year titles on day two of the One Show ...
‘News television is going through a period of rapid adjustments’: Avinash Pandey, ABP News Network
With the boom of social media and digital platforms, everyone has been speculating the survival of linear television. The speculation ...
Programmatic Connected TV: An Emerging Media In The Digital Advertising Ecosystem
One of the most rapidly growing market segments in India at present is Connected TV, prompted by smart TVs becoming ...
