Adalytics raises questions on Google’s TrueView: Will it impact YouTube’s video dominance?
YouTube and Google’s policies state that TrueView in-stream ads must be skippable, audible, and initiated by viewer action, reminds a ...
Tag: Mandeep Malhotra
The Cannes Obsession
The 70th edition of the International Festival of Creativity that draws advertising and marketing folks by the droves from across ...
Ad industry mourns loss of The Social Street’s Pratap Bose
Pratap Bose, co-founder of marketing communication agency The Social Street, has passed away in Gurgaon. According to media reports, Bose ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
Futurescope Conclave 2022: All about adapting to the hybrid reality
The panel discussion on 'The Future of Commerce & Consumption' at the Medianews4u Futurescope Conclave 2022 delved deep into what’s ...
A Promise Kept, A New Chapter Begins
He has tossed pizza, sold washing machines, worked in advertising across agencies, last as CEO of The Social Street. Post ...
FutureScope Conclave 2022: What Changes, What Doesn’t
According to a report by Dalberg Research, the average time Indian citizens spend consuming news content is forecast to increase ...
15th Edition of Goafest: Milestone Moments from Indian Advertising’s Marquee Event
As Goafest, the annual jamboree of the Indian advertising, media and marketing world, kicks off its 2022 edition, we asked ...
The Social Street brings in Rohan Shah to head North
Delhi: The Social Street appoints Rohan Shah as the new Senior Vice President to head the North region. Based out ...
