Padded up for the team game: Vignesh Murali, Equitas Small Finance Bank
“Cricket is something very critical for me in terms of keeping me motivated at work too. If you look at ...
Tag: Marketing
What are the brands strategies for marketing during India’s festive times?
In a nation like India, where purchasing decisions are mainly influenced by emotions, the holiday season offers the added benefit ...
Importance of Stable Growth for Brands
Businesses evolve over time in this constantly changing environment, and marketing is essential to promoting growth. Effective branding is something ...
93 pc Indian shoppers recall brand conversations online before making a purchase: Report
Twitter collaborated with Publicis to conduct a survey of 2400 customers in India on top social media platforms in order ...
‘If you want to scale beyond a certain threshold, offline and ATL are extremely important’
Digital-first jewellery brand BlueStone launched watch jewellery with a talked-about ad campaign ‘Love is in the Little Things’ recently. In ...
Is landing page a fair marketing tool? Should everything be ‘fair’ in news channels’ war?
Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for ...
Awareness is Not Enough
As marketers, we're focused on the visibility drive to keep our brand awareness higher but is that the only purpose ...
Marketers in India harness Mobile OEMs as a powerful resource to scale their advertising mix
With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and ...
How Gamification is Helping Brands Improve their Marketing Strategy
With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement, ...
Occtagon Media Networks expands its wings in Retail Design and Marketing
Occtagon Media Networks, an agency specialised in OOH advertising, now venturing into the retail marketing ecosystem. The agency has executed ...
