Social Media influences 77% of retail purchases; Meta drives 96% discovery: Report
Mumbai: As Indian consumers increasingly shift between digital discovery and in-store purchases, omnichannel retail is emerging as the dominant growth ...
Tag: Meghna Apparao
Influencers, short-form videos, and messaging disrupt offline retail in India: Meta
Mumbai: In a fast-evolving retail landscape, a new Meta-commissioned study by GWI reveals how digital touchpoints like influencers, short-form videos, ...
Meta appoints Meghna Apparao as the Director of E-commerce Industry Vertical in India
New Delhi: Meta today announced the appointment of Meghna Apparao as the Director of E-commerce in India to lead the strategy ...
