91 pc marketers leveraged consumer data for marketing in 2022: Report
MMA India, part of MMA Global, the only not-for-profit marketing trade body, concluded the second edition of the Data Unplugged ...
Tag: Moneka Khurana
SMARTIES 2022: Wavemaker India bags Media Agency of the Year
MMA India’s SMARTIES 2022 honoured the most innovative and effective modern marketing campaigns at ITC Grand Maratha in Mumbai. The ...
60 pc shoppers remain undecided about their festive purchases: report
MMA India, along with WPP’s GroupM and Amazon Ads today launched Winning the 2022 Festive Season with Optimal Media Strategies ...
MMA India shortlists 155 entries across 27 categories for 11th edition of SMARTIES
MMA India, the not-for-profit marketing trade body, has just unveiled the shortlist for the 11th edition of SMARTIES 2022. With ...
Here’s why you need modern marketing to engage consumers armed with multiple gadgets
We are in the middle of a technological revolution fueled by the broad adoption of internet technology and the active ...
64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization
Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are ...
75% Marketers Expecting an Increase in Mobile Budgets, as per MMA WARC Report
Chennai: MMA India, a part of MMA global the leading not-for-profit marketing trade body with heightened focus on the future ...
50% Consumers Likely to Increase Festive Spends in 2021, Forecasts the Festive Season Playbook
Mumbai: MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for ...
Online Shoppers in India expected to reach 500 Mn by 2030, reveals MMA and GroupM Report
Mumbai: MMA India, a part of MMA global the world’s leading not for profit marketing trade body with a heightened focus ...
Indian marketers are committed to increase the use of consumer data for marketing purposes: MMA EY consumer data survey
Chennai: In India, 58% organizations acknowledge they have gaps in consumer data leading to difficulties in data-driven decision making, according to ...
