Adapting content and marketing strategies in a merging TV and digital world yields significant rewards: Goafest 2024
Mumbai: Adjusting content, marketing strategies in a world where the worlds of TV and digital are merging pays rich dividends. ...
Mumbai: Adjusting content, marketing strategies in a world where the worlds of TV and digital are merging pays rich dividends. ...
Mumbai: Day 1 of Goafest 2024 ignited lively discussions, showcasing the resilient advertising and marketing spirit amid fast-paced changes. To ...
Mumbai: EssenceMediacom, the media agency under GroupM, joyfully declares its success in securing the media mandate for Wonder Cement. This ...
EssenceMediacom, GroupM’s new agency, formally launches today with an ambition to deliver marketing breakthroughs for their clients. Comprised of 10,000 ...
Following GroupM’s announcement of a global merger of Essence and MediaCom to form EssenceMediacom earlier this year, GroupM India today ...
MediaCom, a GroupM media agency, has won the integrated media mandate for Zound Industries International AB’s media operations in India. ...
The country has seen an unprecedented lockdown since the outbreak of this pandemic. The recent outbreak of the COVID – ...
Mumbai: Following a competitive multi-agency pitch that lasted for well over 3 months, Parle Agro, the largest Indian beverage company has ...
Mumbai: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India ...
Mumbai: MediaCom India held its inaugural flagship BLINK_live event in Mumbai today. BLINK_live is MediaCom’s thought leadership and innovation lab, designed to ...

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