Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns
A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night ...
Tag: Neena Dasgupta
Celebrating the Future of Marketing: ad:tech New Delhi’s Honours Awards recognize tech innovators shaping the advertising landscape
New Delhi : The advertising and marketing landscape is undergoing a seismic shift, powered by the relentless march of technological ...
IAA partners with ad:tech to launch ‘Honour Awards’
Mumbai: The Indian chapter of the International Advertising Association (IAA) has joined forces with ad:tech to launch the inaugural 'Honour ...
The Salt Inc. expands services with acquisition of Simplus Information Services
Mumbai: The Salt Inc. has acquired the services business of Mumbai-based Simplus Information Services Pvt. Ltd. This addition will enhance ...
The Salt Inc. Launches: Redefining Content and Design with Visionary Capabilities
Mumbai: The Salt Inc. makes a groundbreaking entry into the content and design arena, aiming to revolutionize with custom-tailored content ...
Neena Dasgupta quits Aidem Ventures to focus on The Salt Inc.
Neena Dasgupta, Consulting CEO of Aidem Ventures, is moving on to focus on her content and design agency The Salt ...
Goafest 2023: What stood out for me
Waltzing into Grand Hyatt, I was all ready to step into the Goa state of mind. The lazy summer afternoon, ...
IAA India Chapter concludes its inaugural digital event ‘TechPulse’ on a high note
The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the ...
IAA India Chapter to host ‘TechPulse’ on 27th April in Mumbai
The International Advertising Association (IAA) - India Chapter is set to host its first-ever digital event, TechPulse, on April 27, ...
BrandSutra Lecture In Pictures
On Friday, 21st April 2023, the ad guru behind iconic films like Pepsi’s ‘Yeh Dil Maange More’ and Maggi ‘It’s ...
