Nike launches “Why Do It?” campaign to reignite iconic “Just Do It” spirit
New Delhi: Nike is bringing back its iconic “Just Do It” to a new generation with the launch of its ...
Tag: Nike
Nike joins forces with Sisters in Sweat for multi-year collaboration
Bengaluru: In a powerful stride toward making sport more inclusive and empowering for women, Sisters in Sweat (SIS)—India’s largest women-only ...
NIKE extends partnership with NBA, WNBA, and NBA G League until 2037
New York: NIKE, Inc. has announced a significant 12-year extension of its partnership with the National Basketball Association (NBA) and ...
Design trends in 2024 embrace low-fi aesthetics, maximalism, refined brutalism, and eco-conscious minimalism: Kurnal Rawat, Landor
Landor describes itself as being world-leading brand experts. It looks at Consulting, Design and Experience. It connects business strategy to ...
Two99 Org unveils Strategic Insights for Success in India’s Booming Apparel Market
New Delhi: The Indian apparel market is undergoing a transformative phase, driven by digital innovation and evolving consumer preferences. Currently ...
Beyond the Tagline: The Art of Crafting Memorable Brand Stories
Ankur Suman, Esteemed Scriptwriter Shares His Insights on Crafting Compelling Brand Taglines with a Fusion of Art and Strategy In ...
French apparel giant Kiabi inks pact with Myntra to tap into India’s burgeoning Fashion Market; Sets foot in Asia with this move
Bengaluru, 14th February 2024: Leading French apparel brand, Kiabi has forayed into Asia, through its association with Myntra in India, ...
Opinion: The Best of India at Cannes
It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’ ...
Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions ...
Smriti Mandhana signs multi-year renewal agreement with Baseline Ventures
Baseline Ventures, a sports marketing agency, have signed a multi-year extension to continue exclusively represent Indian cricketer Smriti Mandhana. Mandhana, ...
