OTT streaming platforms emerge as formidable competitors to established digital channels: Dentsu India

Dentsu India to club Sokrati, iProspect capabilities to offer integrated performance and programmatic solutions

OTT streaming platforms emerge as formidable competitors to established digital channels: Dentsu India

February 4, 2025

Mumbai: The digital ad landscape in India is undergoing a significant transformation as Over-The-Top (OTT) streaming platforms emerge as formidable ...

Advertisers seek improved agility and cross-channel measurement: The Trade Desk

May 9, 2024

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Mumbai: Media fragmentation can fuel growth for audience-centric advertising. Many advertisers are seeking greater agility and cross-channel measurement capabilities. Scale ...

64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization

April 1, 2022

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Mumbai: According to a report by MMA MFilterIT India Brand Safety Report 2021, 64% of brand custodians in the country are ...

Tag: Om Jha

OTT streaming platforms emerge as formidable competitors to established digital channels: Dentsu India

Advertisers seek improved agility and cross-channel measurement: The Trade Desk

64% of Brand Custodians are Unsure of Who Is Responsible for Brand Safety in the Organization

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