Sudhanshu Vats Named New ASCI Chairman
Mumbai: The Advertising Standards Council of India (ASCI) has appointed Sudhanshu Vats, Managing Director of Pidilite Industries Ltd, as its ...
Tag: Paritosh Joshi
Exit Polls 2024: Did the news media misjudge the nation’s mood?
The 2024 Indian general election results have brought unexpected changes to the country's political scene. Despite high expectations, the Bharatiya ...
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Disney and Star India: What does a new owner / partner need to bring to the table?
Disney is reportedly weighing its options on Star India, according to multiple media reports. What makes the business unviable, despite ...
Landing Page is just a marketing tool like shelf space: Experts
A few days back, one of the leading broadcasters in the country Zee Media has quit from Broadcast Audience Research ...
Is landing page a fair marketing tool? Should everything be ‘fair’ in news channels’ war?
Use of the landing page has been likened to premium retail shelf space. Is it a fair marketing tool for ...
Should news channels air entertainment content? Should attendant viewership be disregarded?
A news channel has been in the news for airing Bollywood hits on a Sunday morning. There is a view ...
