Mumbai: India’s media consumption landscape is undergoing a rapid transformation as audiences increasingly embrace digital platforms, reshaping how brands plan ...
Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice ...
Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented ...
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024, ...
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Mumbai: GroupM, WPP’s media investment group, and Kantar, the global leader in marketing data and analytics, have unveiled the fifth ...
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ...
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
