Kantar unveils Public & Developmental Sector Practice to drive inclusive policymaking in India
Mumbai: Kantar, a marketing data and analytics company, has announced the launch of its dedicated Public & Developmental Sector Practice ...
Tag: Puneet Avasthi
CTV viewership soars, 23% Indians go digital-only: Kantar’s Media Compass Report
Mumbai: The Indian media ecosystem is undergoing a rapid transformation. Yet, marketers and advertisers continue to rely on outdated, fragmented ...
India’s ₹3,600 Cr Influencer Marketing Industry Set to Grow 25% in 2025, Finds WPP-Kantar Report
India’s influencer marketing industry is undergoing a transformation—from a tactical media channel to a strategic brand lever, according to the ...
One in Four Indians Traveled to Religious Destinations in 2024: Kantar TGI Report
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024, ...
Children are wielding growing influence over family purchase decisions across various product categories: Kantar Kidscan Report India 2024
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Rural India Sees 60% Rise in FMCG Basket Size, Digital Growth and Hybrid Media Shape Landscape: Kantar & GroupM Rural Barometer 2024
Mumbai: GroupM, WPP’s media investment group, and Kantar, the global leader in marketing data and analytics, have unveiled the fifth ...
Clients use AI for personalized communication and humanizing brand touch-points: Puneet Avasthi – Kantar
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ...
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
3 out of 5 Consumers are likely to try a product based on influencer recommendation: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit along with Kantar, the marketing data and analytics company today has ...
