Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate Roku’s streaming data with Nielsen’s measurement products, aiming to ...
Tag: Roku
DoubleVerify and Roku collaboration strengthens CTV ecosystem against fraudulent traffic
Mumbai: DoubleVerify, a software platform for media quality verification and performance optimization, and Roku, Inc. (“Roku”) (NASDAQ: ROKU), today announced ...
IAB Tech Lab finalizes Framework for Streamlined Data Deletion in Ad Supply Chain
INDIA / NEW YORK: IAB Tech Lab released the final Data Deletion Request Framework after two public comment periods, marking ...
LinkedIn’s new ad format boosts event registrations and brand awareness, ensuring measurable ROI
Mumbai: Live events are gaining popularity as professionals look for new ways to learn and network with their peers and ...
Global ad spend in publishing media set to decline 7.7pc in 2023 to $47.2bn: Report
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
