MFA increased by 103% while ad clutter sites saw a 38% rise during Diwali, across India and Singapore: IAS Report
Mumbai: As India enters its busiest retail window of the year, brands are facing a growing challenge in maximizing returns ...
Tag: Saurabh Khattar
IAS expands in India with new Mumbai office to boost Digital Measurement & Optimisation
Mumbai: Integral Ad Science (IAS), a global media measurement and optimisation platform, today announced the expansion of its India footprint ...
Misinformation spreading widely poses a crucial tech challenge in advertising: Saurabh Khattar – IAS
Integral Ad Science, a global media measurement and optimisation platform, recently released the 19th edition of its Media Quality Report ...
Financial headwinds will mean greater quest for efficiency: Saurabh Khattar, Integral Ad Science
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Indian Marketers Rank Mobile and Social Media as Top Priorities for 2022 but Ad Fraud Remains a Huge Challenge, IAS study finds
Mumbai: Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its 2022 Industry Pulse Report – ...
Mobile Campaigns in India Deliver Stronger Results in H1 2021: IAS Media Quality Report
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing ...
