AI Discovery Is Changing How Brands Are Found, Says Senthil Kumar Hariram, Founder and MD, FTA Global
Mumai: In an online session hosted by Advertising Club Madras as part of its InsightView series, industry practitioner Senthil Kumar ...
Tag: Senthil Kumar Hariram
FTA Global bags Digital Marketing Mandate for Apex Group
Mumbai: FTA Global, a new-age performance marketing company, has announced the onboarding of Apex Group, a global financial services provider, ...
5 trends that will shape marketing in 2026
B2B marketing will be closely tied to visibility, trust and revenue impact. By 2026, B2B marketers will have a different ...
AI-related B2B searches grew 35% YoY, making AI and ML the dominant search drivers: FTA Global
Mumbai: FTA Global, a new-age marketing company, today released its industry report, “B2B Indian Tech Industry: Search & Demand Trends ...
Search Engineering vs. SEO: Decoding the Future of Digital Visibility
Search has always been the backbone of digital marketing, but how businesses approach it is rapidly transforming. Search Engine Optimization ...
From Funnels to Flywheels: Evolving Performance Marketing for the Experience-First Consumer
The traditional marketing funnel has long been the backbone of performance marketing. Given the linear structure of the funnel with ...
FTA Global Appoints Rohit Salian as VP – Brand & Strategy, to Lead Creative Labs Division
Mumbai: FTA Global, a new-age marketing company, has announced the appointment of Rohit Salian as Vice President – Brand & ...
FTA Global appoints Yatin Bhasin and Tasneem Calcuttawala in key roles
Mumbai: FTA Global, a fast-growing new-age marketing company, has announced the strategic expansion of its leadership team with the appointments ...
